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Fashion
Fashion refers to styles of clothing, accessories, and behaviors that are popular at a given time and place, and it serves as a form of cultural expression, social signaling, and self-expression. It is both a global industry and a cultural phenomenon, involving the creation and consumption of items like clothing, footwear, cosmetics, and jewelry. Key aspects of fashion include trends, cultural aesthetics, and the social context in which they are adopted

Fashion styles encompass broad categories like streetwear, minimalist, preppy, and athleisure, while fashion trends are more specific, temporary looks like Y2K revival, maximalism, or sheer clothing that gain popularity for a season or two. Key trends for 2025 include a continued interest in sustainability and retro aesthetics, the rise of specific styles like coquette looks, and a focus on innovative color palettes and textures like sequins and faux fur.
x Gyaru
Gyaru is a Japanese fashion subculture that emerged in the 1970s, originating from the English slang word "gal". It is characterized by extravagant, feminine, and rebellious fashion, including heavy makeup, dyed blonde or light brown hair, and bold clothing. The culture gained prominence in the 1990s and early 2000s as a counter-cultural movement against traditional Japanese beauty standards, with various styles like kogyaru and ganguro emerging from the core aesthetic.
x y2k
Y2K fashion refers to the daring, futuristic, and sometimes quirky style prevalent in the late 1990s and early 2000s, inspired by the optimism and technological focus of the upcoming millennium. It is characterized by bright colors, metallics, low-rise jeans, tracksuits, mini skirts, and playful, often logo-heavy accessories. Pop culture icons like Britney Spears, Christina Aguilera, and Paris Hilton were major influences, with the trend experiencing a popular revival among Gen Z
x Streetwear
Streetwear is a casual, urban style of dress rooted in subcultures like hip-hop and skateboarding, characterized by loose, comfortable clothing such as hoodies, graphic tees, and sneakers. It often features bold logos, limited-edition items, and layered outfits, blending athletic and casual styles while evolving to incorporate elements of sustainability and diverse aesthetics from around the world.
x Shoujo
Shoujo fashion is an ultra-feminine aesthetic inspired by Japanese shoujo (girl's) manga and anime, characterized by soft pastel colors, romantic details like lace, frills, and bows, and whimsical silhouettes. Key pieces include baby doll tops, floral patterns, layered skirts, Mary Jane shoes, and hair accessories like ribbons. The overall style is sweet, innocent, and childlike, emphasizing delicate details and a playful combination of styles, often seen in the Japanese street fashion of the 2000s, though it has evolved over time
x Goth
Gothic fashion is a dark, theatrical style of dress that draws from historical (especially Victorian), romantic, and horror aesthetics, often incorporating dark colors like black, velvet, and lace, along with dramatic makeup and distinctive accessories. The style is deeply rooted in the Goth subculture, which emerged from post-punk music, and reflects a love for the mysterious, melancholic, and sometimes the occult
x Alt
"alt" is short for alternative, referring to styles that exist outside or in opposition to mainstream trends and commercial fashion. Alt fashion is characterized by its emphasis on individuality, self-expression, and subcultural identities, encompassing styles like Goth, Punk, Emo, and Cyberpunk. It often involves DIY, thrifting, and supporting smaller artists rather than fast fashion.
x Vintage
Vintage fashion typically refers to clothing and accessories at least 20 to 40 years old, but under 100 years old, reflecting the styles of a previous era. In the current (2024) context, items from the 1920s through the early 2000s are generally considered vintage, with a "true vintage" often defined as 50 years or older. Items 100 years or older are classified as antique, while retro clothing is newly made but imitates an older style.
x Frutiger Metro
Frutiger Metro, also known as Flat Frutiger Aero, Vector Metro, or Vector Vomit, is an expansive design aesthetic that encapsulates the "Frutiger" vector-based graphic designs of the 2000s.Frutiger Metro's visual style is defined by its vibrant and often glossy use of vector graphics. This aesthetic employs abstract shapes, flowing lines, and intricate patterns, characterized by crisp, geometrically neat outlines and a distinct lack of hand-drawn elements.